07.2025 EditionBrand
Brand
Guidelines
We serve veterans anywhere they need assistance in any way that we can.
Veterans serving veterans
Our brand is built by veterans and those who wish to serve them. These brand standards ensure clear, consistent communication and trust are built between Claim Climbers and the veterans, families, and people we help.
Contents
- 01VoiceWord choice, phrasing, vocabulary, and personality. How we speak is as important as what we say.
- 02FoundationsFundamental elements that provide the building blocks for creating consistent and cohesive user experiences
- 03Design SystemA collection of reusable tokens, components, and patterns to maintain consistency and efficiency in design and development.
- 04ExpressionsOur identity in action. How we apply our brand across different mediums and contexts.
- 05ResourcesWhere you can get all the pieces you need to build with our brand.
